Nike’s Reign In the NBA

It’s finally here and I’ve been waiting so long for this time. The Nike contract for NBA jerseys is here. The 2017-2018 season will kick off with Nike taking over with their overall design of all NBA jerseys. Nike came out with the press release today giving us a little snapshot of what the jerseys will look like. 7 total uniforms but mainly 4 for most teams.

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Nike has had my eye since they started making the Men’s Olympic Basketball Team jersey. I loved those jerseys so much, just the design and everything stood out. It was so different from what Adidas had ever put out. Just imagine what the all-star jerseys will look like now. The first two jerseys are your standard home (The Association) and away. (The Icon) The other uniforms have been hinted at as throwbacks, some specialty to that team, and more that Nike is yet to release.  Take over and wow me Nike, Just Do It!

 

On average, NBA players travel four miles per game. Rather than a smoothly sustained effort, their movements are typically contained to 1.6-second bursts, tallying hundreds of tiny directional changes over the course of a game. This kind of constant motion reflects the free-flowing nature of the sport and underscores the importance of a lighter and more flexible uniform silhouette.

In order to achieve these goals, Nike tuned the uniform design to the rigors of this increasingly intense 82-game season by employing 3D-body maps of players, including heat and sweat maps. This research led Nike’s designers to make significant changes to the weight, fit and construction — with special attention to enhancing agility.

NBA players, including members of last summer’s gold medal-winning USA Basketball team, tested an early version of the uniforms and provided specific feedback, requesting even more adjustments.

“The mental advantage of a quality uniform is priceless,” said Kyrie Irving. “The fact that Nike listened to all of our feedback while developing the new NBA uniforms speaks volumes, I’m excited for the new fit and feel.”

This insight prompted the designers to move the armhole, neck and side seams to eliminate distractions for athletes. The most significant change comes to the back shoulder of the uniform, where Nike designers altered the construction of the jersey.

Additionally, the hemlines on the bottom of both the jersey and shorts were modified to allow for full range of motion.

“When you look and feel good, you play good,” said Draymond Green. “I welcome any competitive advantage on the court and the new Nike NBA uniforms deliver on the feedback that we’ve provided.”

The uniform is comprised of a combination of Alpha Yarns (details) and recycled polyester (each athlete uniform represents approximately 20 recycled PET bottles). Not only does this yarn blend match Nike’s broad commitment to sustainability, it also removes moisture more quickly than previous NBA uniforms — wicking sweat 30% faster than current NBA uniforms resulting in a 15% quicker drying time.—Nike

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About Rodzrd

Just a guy that loves basketball, used to play as a sponsored three on three team, here I express my feelings about news or debates I had about basketball!! Here and there I'll hit some other sports too!! Also I'm an Uber fan of everything Anime, Pop-Culture, and Japanese-Culture.
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2 Responses to Nike’s Reign In the NBA

  1. Zcode says:

    really like your blog. thanks

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